Hello! I am Daseul Lee
Digital Marketer & SEO Strategist driving SaaS growth across APAC
From sales and community to marketing—bridging storytelling with performance-driven content
Based in Sydney, passionate about connecting global products with local audiences
Who am I ?
With 6+ years of experience across global sales, localization, and community building, I’ve helped SaaS brands successfully launch and scale in Korea and Japan.
I’ve led SEO and content projects for SaaS clients including Wise, Miro and Surfshark, achieving #1 rankings for high-intent keywords and significantly driving local user acquisition.
Now, I’m stepping into product marketing, leveraging my field experience in customer empathy, data-driven content strategies, and proven storytelling to accelerate product adoption and market expansion.
Featured Projects
Here are some of the projects I’ve led or contributed to recently.
Work Experience
WeWork Japan | Community Senior Associate & Leasing Executive 2022.05 - 2025.06 TYPICA | Lead of South Korean Market 2021 - 2022 PASONA Group | Sales Associate 2020 - 2021Education
Ahrefs Certification 2025 Google Analytics Individual Qualification 2020 SQL / Tableau / Python Bootcamp 2020 GLOBIS University | Master of Business Administration intro class 2024.07 - 2024.10
Kyonggj University | Tourism & Event Managemant 2014.03 - 2019.08•
Dean’s List for all semasters
Ryukoku University | Internatinal Studies 2018 Designed & built by Daseul with a good coffee ☕️
