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6️⃣

Weekly Newsletter

Date
2024 -
Type
Personal Project
Content Strategy

Overview

Since January 2025, I’ve been publishing “Pieces of Tokyo”, a weekly newsletter sharing personal stories, local recommendations, and practical insights about life as a foreign resident in Tokyo.

 Homepage

Strategic Goals

Build authentic engagement through relatable storytelling
Provide valuable local insights for foreigners in Japan
Convert engaged readers into paying subscribers through strategic content funneling

Results

Grew subscriber base organically to 134 readers within the first 3 months
Achieved an 11.3% conversion rate, turning 15 readers into paying subscribers

Topics have included

Why I chose to moved to Tokyo
Hidden local spots for travel and dining in the city
How I found joy in ballet as a new hobby
Hosting my family in Tokyo
My journey of finding a home in Japan
How to learn Japanese as a non-native

 Sample