Overview
Since January 2025, I’ve been publishing “Pieces of Tokyo”, a weekly newsletter sharing personal stories, local recommendations, and practical insights about life as a foreign resident in Tokyo.
Homepage
Strategic Goals
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Build authentic engagement through relatable storytelling
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Provide valuable local insights for foreigners in Japan
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Convert engaged readers into paying subscribers through strategic content funneling
Results
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Grew subscriber base organically to 134 readers within the first 3 months
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Achieved an 11.3% conversion rate, turning 15 readers into paying subscribers
Topics have included
Why I chose to moved to Tokyo
Hidden local spots for travel and dining in the city
How I found joy in ballet as a new hobby
Hosting my family in Tokyo
My journey of finding a home in Japan
How to learn Japanese as a non-native
