Overview
In partnership with Bloomstreet Inc., a Tokyo-based global marketing agency, I managed SEO-driven content and link-building campaigns to support Miro’s expansion in the Korean and Japanese markets. The goal was to enhance organic visibility, strengthen market presence, and drive user growth through targeted strategies.
Korea (Content SEO Strategy)
What I Did
•
Managed and co-created Miro Korea’s official Naver blog, producing 207+ SEO-optimized articles over two years.
•
Targeted high-intent keywords such as “온라인 화이트보드” (online whiteboard) and “온라인 마인드맵” (online mind map) to improve search rankings.
•
Provided weekly performance reports and strategic insights, collaborating closely with Miro’s global marketing team.
Results
•
Increased blog traffic significantly, growing from 777 monthly views (Feb 2023) to a cumulative 39,952 views by Mar 2025.
•
Built a follower base of 2,769 users on Naver.
Blog link
Japan (Link-Building Strategy)
What I Did
•
Conducted monthly backlink acquisition campaigns since November 2023, based on strategic keywords provided by Miro HQ.
•
Acquired high-authority backlinks (DA 30+) through consistent outreach, securing 10–15 backlinks per month.
Results
•
Achieved #1 Google search rankings in Japan for strategic keywords including:
◦
“オンラインホワイトボードアプリ” (online whiteboard app)
◦
“オンラインホワイトボードツール” (online whiteboard tool)
◦
“オンラインマインドマップツール” (online mind map tool)