Overview
Leading Korean localization strategy and content creation for My Gourmet, a Tokyo-based gourmet curation platform, to attract and engage Korean travelers through culturally tailored restaurant content and social media growth tactics.
Homepage
What I did
•
Website Localization: Translated and optimized the My Gourmet platform into Korean, ensuring a culturally relevant and engaging user experience.
•
Content Curation: Strategically selected featured Tokyo restaurants based on insights into Korean users’ preferences and search behavior.
•
Instagram Strategy & Analytics: Managing ongoing content creation, A/B testing post formats and topics, and analyzing engagement metrics to optimize user growth and retention continuously.